Empowering Financial Futures Since 1996
Who We Are
From a single office in Urakam, Thrissur to a trusted network of branches across Kerala — three decades of lending built on clear terms and strict compliance.
Invest Gold & General Finance Pvt. Ltd. began in 1996 in Urakam, Thrissur, founded by a group of entrepreneurs with roots in Kerala's lending and chit fund sectors. Originally established as Invest Chit & General Finance, the company received its NBFC certification from the Reserve Bank of India in 2001 — a turning point that shifted our focus entirely to lending and set the foundation for the organisation we are today.
What started as a single office serving the Thrissur community has grown into a trusted financial partner for families across Kerala, offering gold loans, personal loans, Mahila loans, consumer loans, and fixed-return investment options like NCDs and Subordinated Debts.
Our Vision
A future where financial empowerment transforms lives and communities.
Our Mission
To empower women and farmers with innovative financial solutions that promote independence and sustainable growth.
What You Get
- RBI Registered NBFC — a fully regulated, RBI-registered non-banking finance company; every product follows strict compliance and fair-practice norms.
- Serving Kerala Since 1996 — what began as a single office in Thrissur has grown into a trusted network of branches reaching families statewide.
- One Team, Every Need — gold, personal, Mahila and consumer loans plus NCD and Subordinated Debt investments, from one partner.
- Transparent Terms, Always — no hidden charges or fine-print surprises, and an online live passbook in the mobile app to track everything.
Lending That Starts With Listening
Every customer's financial situation is different, and we approach lending accordingly. Rather than offering one-size-fits-all products, we take the time to understand what each customer actually needs — whether that's urgent cash against gold, a personal loan for a life event, or long-term support for a business or education goal — before guiding them through a simple, transparent process from application to disbursal.
We operate with a few non-negotiables: clear terms with no hidden charges, decisions grounded in strict RBI compliance, and a commitment to keeping paperwork and approval times as low as possible. As Kerala's financial needs evolve, we continue adapting our products and services to stay relevant to the people we serve.
Talk to our team
Tell us what you need and we will point you to the right product — no obligation.